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All Hail! The Impossible Project has begun!

January 28, 2009

Polaroid will again hit the shelves in the near future! It may not be the polaroid that we grew up with, but a courageous team from the Netherlands has purchased the film production equipment from Polaroid and has a 10 year lease on the old factory building.

” Don’t undertake a project unless it is manifestly important and nearly impossible”

– Edwin land

This quote by the Polaroid inventor is what drives the creative and technical juices of the people behind the The Impossible Project. Impossible b.v. has been founded with the concrete aim to re-invent and re-start production of analog Integral Film for vintage Polaroid cameras. They do not want re-build the old Polaroid Integral Film, they want to develop a new Integral Film product with new characteristics. They do say it will be innovative, fresh, and in a streamlined modern setup.

I for one can’t wait. Not that I was exclusively using Polaroid film in my work, but I did receive a package in the mail from my father a few months ago. It just happened to be a mint SX-70. I swear it looks like it it is brand new, and begs to be used again. I also would like the ability to use the larger format instant films. I also have an old, very old, 4×5 which loves to use the old Type-55. I couldn’t find any mention on their site of of the various formats of film that they want to produce, but I imagine that if any effort is put forth in the re-invention of this this medium, then all film formats will be produced.

Impossible b.v. has given themselves 12 months to research, experiment, develop and present a new Integral Instant Film, ready for mass production at the end of 2009.

Lucas Samaras and the mass of  polaroid creatives’ can now dance with joy. Will this be the death of LOMO?

penn

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